Vital Network: Reimagining Support for Educators
Vital Network has a bold vision: to take on educator burnout and transform school culture. But to amplify their impact, they needed a brand that captured their purpose and a clear message that resonated with schools, policymakers, and educators alike.
From evolving their brand identity and refining their brand voice to defining the Vital Experience, we helped Vital Network bring clarity to their message and create materials that resonate. The outcome? A powerful brand that champions educators and ignites a movement creating meaningful, lasting change.
Finding Their Voice
Vital Network knew what they stood for — a future where educators feel supported, valued, and empowered. But capturing that passion in words? That’s where we came in.
Through collaborative working sessions and thoughtful refinement, we helped Vital Network define their brand voice — clear, hopeful, and solution-focused. We worked together to distill complex ideas into messaging that resonates, making their mission tangible and their approach actionable.
From the Vital Experience framework to everyday communications, their new voice speaks with confidence and clarity.
Evolving Vital’s Visual Identity
Vital Network’s original logo carried a sense of purpose — symbolizing connection, growth, and support.
Our goal was to thoughtfully evolve the logo, enhancing its modern appeal and versatility while staying true to its roots. The Vital Sign icon was refreshed to maintain its sense of motion and connection, symbolizing collaboration and continuous growth. We introduced a rounded, approachable typography that aligns with Vital Network’s emphasis on clarity and accessibility. Finally, a color palette of calming blues and vibrant accents brings a sense of optimism and trust — perfectly suited for a brand leading systemic change.
Services
Logo Evolution
Brand Guidelines
Presentation & Document Design
Marketing Support
Email Marketing
Designing for Impact
Website: Vital Network’s website now serves as a digital hub, guiding visitors through their mission and approach. With intuitive navigation, clear messaging, and vibrant visuals, the site invites schools, educators, and policymakers to explore how they can be part of the change.
Presentation & Document Design: To promote their program and share research-backed insights, we designed polished presentations and resources. From detailed reports to engaging slide decks, each piece was crafted to spark meaningful conversations and inspire action.
Email Marketing: Vital Network’s story doesn’t stop at their website. Through thoughtful email campaigns, we helped them reach educators and decision-makers, sharing success stories, insights, and opportunities to get involved.
Looking Ahead
Vital Network now has a bold identity, a clear voice, and the tools to tell their story with confidence. As they continue to grow and expand their impact, we’re proud to be part of their journey.
